DHM PANEL SURVEY LOOKS AT TRUST IN ORGANIZATIONS

Posted on: January 13th, 2014 by dhm-research

Let’s talk about trust! We conducted an interesting DHM Panel survey of 375 Oregonians this month to test levels of trust in organizations: banks, public schools, Congress, and more were thrown into the mix. Survey demographics reflected the Oregon population as a whole. Read on for a summary of some of the key findings from the survey.

To begin with, we asked participants to rate how much trust they have in a series organizations to act honestly and with high ethical standards: a great deal, quite a lot, some, or very little trust. Full demographic breakdown after the chart.

Turns out, we trust our health and education systems here in Oregon! The Centers for Disease Control and Prevention was rated the highest by Oregonians, with an impressive 66% placing ‘a great deal’ (24%) or ‘quite a lot’ (42%) of trust in this organization. Oregon’s Public Colleges and Universities (50%), Hospitals (49%), and the K-12 Public School System (48%) followed in the next tier.

Oregonians had the least amount of trust in the United States Congress (3%). Local political institutions seem to be trusted a bit more, with 27% of Oregonians placing ‘a great deal’ or ‘quite a lot’ of trust in the Oregon Legislature.

There seems to be a trust divide between the two parties in more ways than one.

  • Republicans were roughly three times more likely than Democrats to place trust in banks (48% vs. 14%), the church or organized religion (75% vs. 26%), the United States military (69% vs. 23%), and the National Security Agency (21% vs. 8%). Additionally, 21% of Republicans trust pharmaceutical companies ‘a great deal’ or ‘quite a lot,’ compared to only 1% of Democrats and 7% of Independents.
  • On the other hand, Democrats were more than twice as likely as Republicans to trust Oregon’s public colleges and universities (64% vs. 31%) and the K-12 public school system (64% vs. 26%). They were also three times as likely to trust the Oregon Legislature (39% vs. 13%), and a whopping eight times as likely to trust Labor Unions (41% vs. 5%).

From January 3-6 of 2014, DHM Research conducted an online survey of 375 Oregonians via the DHM Panel investigating issues involving levels of trust in both individuals and organizations. Survey demographics reflect the Oregon population as a whole. Margin of error: +/-5.1%. Results may add up to 99% or 101% due to rounding. To sign up for the DHM Panel click here

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