Michelle Neiss, Ph.D., is the Vice President of Research at DHM Research. In this role, she serves as a project lead, provides guidance on the firm’s research and methodology, trains and mentors staff, and leads the internship program. She is involved in all stages of the research process and provides expertise in using multivariate statistical methods to understand attitudes and behavior change over time, as well as using cluster analysis to create useful typologies for understanding subgroups.
Michelle has over twenty years of experience designing qualitative and quantitative research. Understanding her clients’ overall objectives is a crucial step in the research process for Michelle; her work has helped clients implement better marketing strategies, plan more strategically, and communicate more effectively. She enjoys taking on complicated analysis and uncovering meaningful stories in the numbers. Michelle’s work with DHM has allowed her to find fulfillment through projects that help to make our community a better place, directing research focused on improving public transportation, substance abuse prevention, and emergency preparedness.
As a postdoctoral fellow at the University of Southampton, Michelle studied social psychology. She has a doctorate and master’s degrees from the University of Arizona in both family studies and human development. She received her bachelor’s degree in psychology from Stanford University. Michelle has authored articles investigating the effects of age in perception and awareness of emotion and self-esteem in Neurobiology of Aging and Journal of Personality and Social Psychology.
Michelle is a member of the City Club of Portland, the American Association of Public Opinion Research, and The Link. She is also school volunteer, serving on the PTC board and acting as a college and career mentor at Sunset High School. Volunteering at her kids’ activities fills her time outside of work, in the rare event of a spare moment she can be found curled up with a book.