BOYS AND GIRLS AID

DHM led qualitative research, in partnership with Boys and Girls Aid, a coalition of foster care agencies across Oregon, and Brink Communications to inform a communications campaign that would educate and motivate Oregonians about therapeutic foster care, a type of intensive foster care for children with high behavioral needs. In-depth interview research was conducted with current, past and potential therapeutic foster parents. The findings identified receptive audience groupings and provided a deep understanding of what motivates people to become therapeutic foster parents and targeted interventions that remove barriers standing in their way. The coalition of foster care agencies actively participated in the recruitment of participants, developing the questionnaire, and creating the communication strategy. The results of the research informed a broad communication campaign called Foster Plus.