With the previous parks bond set to expire in June 2015, DHM began working with parks officials in 2014 to build a publicly supported replacement parks bond proposal. We conducted an initial telephone survey in May to learn how Portlanders view their park system and to test the viability of a $68 million general obligation bond that would support critical repairs and maintenance needs. The survey sampled likely Portland voters, assessing their support for the bond, identifying their priorities for repairs, and testing messaging for and against the bond measure.
Following public engagement work by Portland Parks and Recreation, we ran a second survey to track voter support for the bond and test newly-refined messaging. DHM’s reporting provided clear recommendations for parks leadership and were included in planning and communications materials. On election day, an impressive 74% of Portlanders voted “yes”—the highest percentage ever for a Parks ballot measure.