Created in 2002 by the Oregon Legislature, the Oregon Cultural Trust provides annual grants to cultural organizations including over 1,450 cultural nonprofits, 45 county and tribal coalitions and five statewide partners. DHM conducted research in support of OCT’s 2016 Strategic Plan which aims to increase donor participation in the cultural tax credit. We conducted online survey and focus group research with donors analyzing behavior, values, awareness, motivation and geographic location to inform development and implementation of marketing, engagement, and operational strategies to meet this goal.