Our Work

How we do it

For over 40 years, DHM Research has provided our clients with research methodologies that meet their needs. Using industry best practices, we offer a full range of quantitative and qualitative approaches. Whether you need hard numbers to track performance over time or in-depth conversations with stakeholders that provide clarity to strategic decisions, we’re here to help.  

Quantitative Research

Telephone and online surveys

Telephone surveys remain the gold standard when it comes to random sampling and statistical reliability. DHM’s commitment to sound methodology ensures accurate and comprehensive insight. We include cell phones, offer bilingual interviews, and work with our clients to carefully identify the target population for their needs.

Many clients, especially those in small communities, are coming to rely more on online research. Online research provides an opportunity to connect with populations difficult to reach by telephone, and it gives gives participants greater control over when, where, and how they participate. Some online studies are used as community engagement tools, providing all interested residents with an opportunity to make their voice heard.

DHM Research is a leader in developing online panels to supplement research and public involvement strategies. Our in-house DHM Panel Survey asks Oregonians about a variety of public policy issues each month, allowing us to keep our finger on the pulse of what Oregonians around the state are thinking and feeling. We’ve also worked with government agencies to develop online tools tailored to their needs, tracking opinions over time and providing residents with an opportunity to weigh in and shape their communities.

Our talented team of researchers also offers advanced statistical techniques, including conjoint, maxdiff, and cluster analysis.

Qualitative Research

Focus groups and in-depth interviews

While quantitative research can tell us what the public thinks, qualitative research can tell us why—and bring respondents’ stories and reasoning to life.

Focus groups are becoming increasingly popular, especially in communities where quantitative research is difficult or infeasible. Our focus groups typically consist of a two-hour discussion led by our skilled team of professional moderators. Using a mix of techniques to elicit feedback, our moderators collect data from participants both with and without the influence of their peers. These discussions allow for deep content analysis and are especially useful for developing public policy and determining the efficacy of communications campaigns.

While focus groups bring community members together to discuss a topic, in-depth interviews provide clients an opportunity to hear spontaneous feedback from their stakeholders in a one-on-one setting. Our professional moderators facilitate fruitful discussions with participants such as policymakers, C-suite executives, community leaders, and other individuals who can offer valuable insights to our clients.