Gwen Hall

Qualitative Research

Gwen’s background includes experience as a marketing management executive in financial services prior to entering strategic consulting to companies in a wide range of markets, e.g., consumer, industrial, political, government and NGOs. Brand development-satisfaction-loyalty, product concept testing, and technology assessment reflect some past study objectives.

Several of Gwen’s professional skills are noteworthy. She enjoys the challenge of recruiting opinion leaders and C-suite executives for in-depth interviews, focus groups and online panels. Strong at depth interviewing, Gwen successfully engages respondents to gain analytical insights.

A graduate of Fordham University in Art History and Business summa cum laude, Gwen held Series 7 securities broker license and is currently an IRS-certified tax preparer. She actively supports her ‘neighborhood’ through community health and homeless organizations.