Kay Harwood

Qualitative Research

Kay has more than 15 years specifically devoted to providing outstanding qualitative research support. She has moderated hundreds of focus groups and well over 500 1:1 interviews, using a variety of face-to-face and remote methodologies. She has provided qualitative research support encompassing clients from a variety of industries, including: health care/pharmaceutical/medical device; financial; automotive; agribusiness; veterinary medicine and non-profits.

Kay especially enjoys projects involving challenging or technical topics. Her clients particularly value her ability to quickly establish rapport with respondents and her active listening skills – these skills and abilities, combined with Kay’s naturally inquisitive nature, frequently produce unexpected key insights.

Kay received an M.A. degree in social and organizational psychology from the State University of New York at Buffalo, and a B.A. degree, magna cum laude in psychology from Virginia Polytechnic Institute and State University.