Michael Midghall

Online Research

Michael is the founder and principal of Fusion MR, a market research firm that specializes in new sustainable product design using advanced methods including condensed ethnographies, conjoint analysis, and discrete choice. Michael has been consulting for DHM Research for over a decade, assisting the firm in online survey design, implementation, and analysis including MaxDiff online surveys.

Prior to starting Fusion MR, Michael researched, developed, and marketed products for Intel Corporation. He has a B.S. in Electrical Engineering from the University of Massachusetts and an MBA with a Marketing and New Venture Analysis concentration from the University of Tennessee.