Sarah is a leading research and strategic advisor to corporate executives, government program managers and associations with over 25 years of experience using market research data and insights to develop and implement corporate and government communications programs, branding and positioning initiatives and health oriented marketing and evaluation programs. Her industry focus has been primarily on non-profits, health care, pharmaceuticals, energy, and transportation but has extensive experience across other industries as well. Sarah is also an experienced focus group moderator and Executive Interviewer.
During her ten year tenure at Wirthlin Worldwide/Harris Interactive where she served as Vice President and Senior Consultant, she focused on global qualitative and quantitative research; brand image, positioning and strategy research and initiatives; marketing and communications assessments; and new product development evaluations. She also conducted numerous reputation studies including a multi-year one for a large international energy company.
Sarah has managed and executed multiple projects for DHM primarily in the transportation, health care and energy sectors.
Sarah earned a M.Sc. in Health Sciences from the University of British Columbia and a B.A. in Sociology from West Virginia University. She taught Organizational Behavior at the University of Alaska.