Su Embree

President and Principal

As President of DHM Research, Su manages all aspects of operations, finance, and business management. Su is responsible for the team’s strategic direction including development and marketing.

Su has almost 20 years of experience in all phases of public opinion research, including questionnaire and sample design, field administration, focus group research, online survey research, and analysis and reporting. She specializes in complex sample design and online survey techniques for the firm, and has extensive experience designing community needs assessments and research.

She has wide experience with transportation related studies, including gauging support levels and priorities for congestion pricing, testing policies on transportation fees and taxes, gathering priorities to inform Master Transportation Plans, and determining voter support to fund transportation system improvements.

She has also designed and implemented travel behavior assessments for city, county and regional governments to encourage public use of bus, light rail, bicycling, and walking.

Su is a University of Tennessee Volunteer graduate. She serves on several boards to support STEM, economic development, and civic participation.