Tips for Education Advocates

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Yesterday DHM Research Founder and Principal Adam Davis started the conversation on the Chalkboard Project's blog site. An excellent article, and even more we're proud to partner with our friends at the CP, adding to the conversation and working to make our education system the ideal model it should and can be. Read Adam's snippet below, and then read the full post here:

As parents and students settle into the new school year, K-12 public education advocates prepare for the new legislative session scheduled to begin only four months from now. A quick overview of Oregonians’ attitudes about K-12 public education may be valuable to these warriors as they gird for battle in Salem. Some of these considerations may not be news, but as I watch those advocating for a better K-12 public education system, I am often left wondering if it wouldn’t help to remind ourselves of some past lessons. Following are a few findings from our focus groups and surveys that may be valuable in developing effective communications with voters and state legislators.

It is not all about money. Remember, a significant number of Oregonians believe the system has enough money. They see the problem as not using the money wisely. Education advocates should talk about how public education is being more efficient at the state and local levels and how educators are using new ideas and methods to increase student achievement (e.g., Chalkboard). If you want to connect with more voters and legislators, this has to be as much a part of your advocacy language as pleas for more money.

K-3 is the sweet spot. In a time of limited resources, more Oregonians every day have to make tough decisions and set priorities. They expect the same from their elected representatives, who need to focus on getting the best return on taxpayer money. For many people, that means investing in the early grades. As one focus group participant put it, “You’ve lost them by the time they get to the middle grades and high school. You need to be sure they’re given a good foundation to succeed in life.” If any aspect of your advocacy represents an opportunity to improve K-3 education, then talk about it.  You’ll be connecting with more voters and legislators...