A multiphase study supporting the primary goal of the Bureau’s strategic plan: to foster connected and resilient neighborhoods through effective research-backed messaging and best practices. The research included a survey and focus groups with key audiences, and the report included recommendations for the effective use of limited resources to promote household emergency planning, preparedness, and participation in volunteer activities.
Oregon Health & Science University emergency medical technician feedback
In-depth interviews with EMTs regarding their experiences with area hospitals. The interviews gauged EMT perceptions and attitudes towards local emergency departments, including their relationship with emergency department staff.
Oregon Public Broadcasting earthquake preparedness research
Quantitative study conducted in the context of increasing awareness about earthquake risk in the Pacific Northwest. Voters in Oregon and Washington were asked about their values and beliefs related to emergency and earthquake preparedness. The study found that most are not ready for a major earthquake and are likely overestimating their level of preparedness. Northwest voters are uncertain about preparedness at the societal level and support taxpayer investments to upgrade infrastructure.
Oregon Values & Beliefs studies
Statewide studies that have monitored changes in attitudes about the importance of emergency and disaster preparedness. Research shows that a majority of Oregonians feel that funding emergency preparedness programs is important enough that they are willing to increase their taxes or reallocate tax dollars from other programs. Subgroup analysis was conducted to determine difference in attitudes by area of the state and demographic variables including gender and age.
Portland Public Schools
Survey of voters finding that a slim majority would support a bond measure to strengthen schools against earthquakes and rebuild in the event of a natural disaster. Voters said that safety needs, such as replacing leaking roofs, are more urgent than educational needs, and they prioritize spending on urgent facility updates.
Regional radio partnership
Quantitative research with voters in two Oregon counties to assess their support for two proposals to build new public safety radio systems. The report identified the most effective messages for a bond measure and recommended connecting the bond to voters’ values around safety and efficiency.
Oregon Health Authority emergency preparedness program
Opinion research component of an assessment of local health department and tribal public information communications, particularly during public health emergencies. In-depth interviews and a survey were completed with public health staff about routine and emergency communications, including public information officers’ role and needs; communications and equipment; and social media.