Biodiversity Northwest (World Wildlife Fund and Wilderness Society)
Statewide surveys of Washington and Oregon residents to gauge public opinion toward forest practices, specifically a forest protection proposal for old growth and ancient forests in national forests.
Deschutes Collaborative Forest Project
Opinion research in Deschutes County, Oregon, to assist the Deschutes Collaborative Forest Project with planning and communications. The project is breaking through historic gridlock to forge new agreements and create a shared vision for stewardship of our federal forests into the future. The findings will serve as a baseline for program evaluation.
Ministry of Natural Resources and Forestry, Ontario
Focus groups in Minneapolis, Chicago, Detroit, and Toronto with a cross section of people who participate in remote fishing in Northern Ontario. Topics included why they fish in Northern Ontario, their preferences for a remote fishing setting, and how much they value the forest surroundings.
Oregon Department of Forestry
Multi-part study of Oregon residents’ awareness, perceptions, and concerns related to sustainable forest management practices. Components included a scaled comparisons study, focus groups, and a statewide survey using a stratified sample to assess findings in seven subregions of the state.
Oregon Forest & Industries Council
Qualitative and quantitative research to assess Oregonians’ image of the timber industry and their feelings about different reasons to support and oppose timber harvesting and manufacturing. Insights from the research informed communications to increase support for sustainable forest management.
Oregon Forest Resources Institute
Ongoing surveys and focus groups to assess and track Oregonians’ attitudes, values, and beliefs about forest management. The research is designed to highlight differences in values and beliefs among areas of the state in order to improve targeting for public education initiatives.
Southern Oregon Small Diameter Stewardship Collaborative
Opinion research to assess the level of support for cutting small-diameter trees in public forests in two counties in Oregon, and to test strategic messaging concepts. The research was used to help with the Collaborative’s long-term goal of removing small-diameter trees from uncharacteristically dense forests in the Rogue Valley in order improve ecological health and resiliency, reduce severe wildfire, and improve the region’s economy and quality of life.
Society of American Foresters
Presented research findings about Pacific Northwest residents’ values and beliefs about forest management. The presentation included eight “considerations” for forest managers to take into account in their planning and communications strategies.
Research to measure attitudes about natural resource issues in southeast Alaska, including forest management in the Tongass National Forest. Findings were used to evaluate state and federal legislative strategies and plan corporate communications.
U.S. Forest Service
Qualitative research study focused on urban residents’ attitudes towards natural resource conservation education. The study included fifteen focus groups in five cities across the United States. Findings were used to understand the public’s strongest concerns about the environment and develop effective natural resource conservation education programs.
U.S. Forest Service: North Central Research Station
Focus groups aimed at understanding how people who live near the Chicago River perceive it. Issues covered with participants included growth management, outdoor recreation opportunities, environmental protection, and economic development. The information was used to address specific community design issues and to develop an urban forestry program for the area.
Survey and qualitative research in Louisiana, Oregon, North Carolina, and Oklahoma to understand public attitudes about forest management. Findings were used to increase the effectiveness of the company’s communications and marketing efforts.