Public Health

Oregon Department of Human ServicesH1N1 Vaccination Study

Survey and focus groups to evaluate Oregonians’ actions and attitudes related to the H1N1 flu outbreak. Targeted research was conducted among Hispanic mothers and women in low-income households to specifically learn about their vaccination concerns. The research helped public health professionals evaluate the effectiveness of messages about vaccinations and flu prevention and guided development of more effective communications.

Oregon Health Authority (OHA)—Colorectal Cancer Screening Research

Research to support a multi-phase targeted public education campaign. A literature review explored past communication efforts targeting Hispanics about colorectal cancer (CRC) screening, and subsequent focus groups assessed how much Hispanic men in Oregon knew about CRC screening. Results informed messaging and engagement strategies to increase screening access among Hispanic people.

Oregon Health Authority (OHA)—Tobacco Industry Denormalization

Research support for OHA’s efforts to denormalize tobacco use. The project included a review of the literature and past experience with denormalization in other parts of the United States. In addition, focus groups were conducted targeted to Hispanic, African American, Asian, and Native American Oregonians in both urban and rural areas. The groups assessed Oregonians’ perceptions, beliefs, and behaviors regarding tobacco use in their community, and elicited feedback on value-based messaging and advertisements. 

Oregon State UniversityFood Hero 

Ongoing focus groups (including English- and Spanish-language) with Oregon members of the federal Supplemental Nutrition Assistance Program (SNAP.) The research has provided OSU with a greater understanding of SNAP recipients’ cooking behaviors and routines. It has also tested website design and program messaging, and assessed attitudes and opinions about potential tools to encourage healthy eating. 

Robert Wood Johnson Foundation—Active Living Study

Qualitative and quantitative opinion research to learn about Americans’ awareness of issues related to physical activity, exercise in daily life, and community design. Focus groups were conducted in Chicago, Baltimore, Dallas, and San Jose,  and with African Americans and Hispanics to gain an understanding of their specific health needs and priorities. This qualitative research informed a national survey to determine public attitudes and behavior and test messaging about the importance of physical activity. The research was used to develop a national public education program.

Tobacco Free Coalition of Oregon—Anti-Tobacco Campaigns

Survey and focus group research to assess Oregonians’ support for anti-tobacco campaigns and their willingness to fund tobacco prevention and cessation initiatives. The research also tested messaging and communication strategies and was completed statewide and in local communities.