Travel & Tourism

AAA LGBTQIA tourism research

Focus group discussions with gays and lesbians in San Francisco, Sacramento, and Las Vegas to learn more about their values and beliefs, travel preferences, motivations and trends, and travel planning.

CSX Corporation Lark Clark Partnership

Primary and secondary research measuring market demand in Germany, Japan, and the United States for a recreational real estate development and resort on North Keyes Point, Lake Clark, Alaska. The research helped the Lake Clark Partnership appraise the merits of the proposed project.

Holland America Line Westmark Hotels

Surveys and focus groups to track the opinions of frequent business travelers to Alaska. Topics included room rates, frequent stayer programs, and food/beverage. The hotel chain used the research findings to inform operations and marketing.

Ministry of Natural Resources and Forestry, Ontario

Focus groups in Minneapolis, Chicago, Detroit, and Toronto to learn from a cross section of people who participate in remote fishing in northern Ontario. Topics included why they fish in northern Ontario, their preferences for a remote fishing setting, and how much they value the forest surroundings.

Oregon branding research

Quantitative research to assess how Oregon is perceived nationally. The study found that Americans rate Oregon highest for its natural beauty and access to outdoor recreation, two qualities that Oregonians also value. Results were covered by newspapers in the Pamplin Media Group and the EO Media Group.

Port of Portland air traveler research

Focus groups with leisure and business travelers who fly out of Portland International Airport (PDX). The groups covered travelers’ perceptions and experiences with PDX. It also gathered travelers’ initial impressions of PDXNext, an upcoming series of improvements to the airport.

Portland Japanese Garden

Study of members, visitors, staff, and vendors of the Garden in Portland, Oregon. The research assessed how people feel about the Garden and determined priorities for development and programming.

Alaska Department of Commerce, Community, and Economic Development

Multi-part research project to get a picture of Alaska visitors’ demographics and attitudes and assess the economic impact of tourism in the state. The project included the design and implementation of a visitor statistics program for comprehensive data collection. The Division of Tourism and Alaska Visitors Association used the research repeatedly, including in advertising and lobbying for increased state funding.

Three Rivers Casino and Resort

Focus groups and surveys for the Confederated Tribes of the Coos, Lower Umpqua, and Siuslaw Indians to understand the values and priorities of visitors and potential visitors. The study gained a deeper understanding of how the casino is viewed in the marketplace. Results were used to assess the merits of expanding operations.

Umpqua Economic Development Partnership

Study assessing the behavior, motivations, and demographics of visitors to Roseburg and the Umpqua Valley. The research included visitors’ perceptions of the area and the types of development that might encourage them to visit more often.