- More than 40 years’ experience designing, conducting, and reporting opinion research throughout the Pacific Northwest and United States.
- Capacity to add value to strategic recommendations by drawing upon decades of extensive work assessing attitudes about a variety of issues.
- Experience assisting public, private, and nonprofit clients with decision-making, including visioning, strategic planning, program evaluation, budgeting, and communications.
- Clearly presenting and communicating findings to diverse audiences, including businesses, elected officials, community leaders, and boards of directors, through informative, insightful, and actionable presentations.
DHM strongly believes our clients are often best served with a combination of quantitative and qualitative research learn not only how a population feels about an issue, product, or service, but also to learn why they feel that way.
We use a mix of techniques to elicit feedback and our moderators collect data from participants both with and without the influence of their peers. Video or audio is recorded and transcribed, and these sessions allow for deep content analysis and are especially useful for strategic planning, public policy development, and determining the efficacy of media communications campaigns.
Large Group Study
Like focus groups, large groups are a superior technique for gaining an in-depth understanding of how people feel about a particular issue or topic because it allows for the exploration of why participants gave the answer they did. More than one study is completed to further assure the generation of enough data to support quantitative findings. At the same time, the small group “feel” needed for discussions and qualitative findings is largely retained with appropriate changes in discussion moderating to deal with the larger numbers.
IDIs provide robust information, build goodwill with participants, and often make them feel more supportive of the sponsor, and they can be more flexible on an individual basis. IDIs also work well when participants might be reluctant to share their opinions or ideas in front of others, such as a focus group.